Why People Are Cutting Out Cable
In the past 18 years the average cable bill has gone from $60 (in 2017 dollars) to $105. This is a 74% increase in price even when accounting for inflation. This means that the average cable bill in the United States has almost doubled in 18 years.
This basically means that your cable bill goes up an average of 5.5% each year. Each year a larger percentage of our hard earned money goes to the cable company. 5.5% may not sound like a huge amount, but when you factor in that the average wage in the United States has not gone up, most people are making the same amount of money but paying more each year for cable.
It is no surprise that over 86% of cable cutters listed price as the number one reason they cancelled their service. We feel that the country has reached a tipping point with cable companies. For years they were the only game in town, but the internet has given the consumer so many options when it comes to video content. People are utilizing streaming services in mass numbers for two reasons, They are cheaper and all of the content is on demand. It is really a no brainer when consumers have so many new options that are cheaper and better.
Another reason people are cutting the cord is the rise in popularity of Local HD Antennas and Android TV Boxes. The author of this article has a Mohu 65 mile antenna and gets 67 local channels and the monthly fee is $0. With an HD antenna you can get all of the major networks like FOX, ABC, NBC, CBS, PBS and the CW in crystal clear HD for free each month. Here is another fun fact, 96% of the countries most popular shows and events are aired on these 6 channels. Secondly for the those who want it all most customers are switching to Android TV Boxes such as AirNet TV for open source alternatives.